year

2022

Client

D&AD: Do The Green Thing

Client

D&AD: Do The Green Thing

Outcome

Instagram Closet en Online Clothing Filters

I Opose Share Your Clothes

Digital and Print
2022

The biggest target group that buys fast fashion is the one showing their clothes on Instagram. Nowadays showing your style and how you are happens through social media platforms such as Instagram. But now you can always be on-trend and show that you know what is up to date without actually buying lots of real clothes that cause big fast fashion problems. With a new feature To have your online closet on Instagram. You can buy your favourite items for a little price like 0.50 pounds (also so that there still make money) and you can exclude where those close as a filter. And everyone can see your style. also because these give a good aesthetic of what influencers want to show. To spread the word about this, I made a free filter you can put in your closet and actually where in your photo’s to support clean fashion!

The Posters

Of course, this needs to be advertised. Therefore I have made a few posters that show this process and statement. I want to advertise most online so the video says more but this can also be used as instagram poost as well.

No items found.
No items found.
No items found.

Instagram/TikTok video:

View More Projects